Strengthen Your Website Content With Online Database Access
by: David Riewe
Website content, as articles, has taken center stage as web publishers scramble to differentiate their online offers. As both the quantity and quality of articles have accelerated, so too have online directories. These directories often resemble mere lists, but they can be powerful content additions that serve to deepen the value of the overall selling proposition by helping users in locating critical, related resources that for the visitor is otherwise much too time consuming.
On today's websites, it is not uncommon to find online databases designed to provide the data-hungry website visitor with more comprehensive database management functions which are far superior to list-style directories. At a minimum, we find web-driven data pages that include search and display functions which facilitate quick and easy manipulation of back-end SQL databases. Many sites also include options to add, edit, delete, print, and even download data directly from the database to the desktop, all enabled with multiple levels of login/password security. While this is not revolutionary, the technical expertise required to build database-driven web pages has been the domain of more sophisticated online publishers who not only owned the back end database outright, but possessed the required expertise to build and maintain such access for their loyal constituents.
But that has all changed. A flurry of new, low-cost desktop tools have entered the scene, leveling the playing field for the budget-strapped internet marketer who, until recently, was limited to throwing in a basic "telephone book" style directory in an attempt to bolster his value proposition.
Three such tool categories warrant a closer look:
Web data extraction tools costing less than $400 enable web content, as "repeating data", to be easily extracted to MS Excel, MS Access, or virtually any SQL database in high volume. This data serves to build, or at least augment the publisher's's new online database. (Ideally, one should first obtain permission from the website owner before scraping large volumes of data).
The next challenge is to manipulate the collected data now resident in multiple files, and often in disparate data formats. Though list processing applications have long been available, lower cost tools now offer powerful merge/purge capabilities without the need to import and export files in the process. Some simple routines and the data is ready to upload to the database on the host web server.
Finally, the publisher builds the web pages which access the database. Perhaps most exciting is the arrival of a wide variety of desktop code generators, many which are open source, that allow a non-programmer to build customized web pages that rival the database search, display, add, edit,delete and download capabilities previously reserved for the more technical publisher. No longer is the web publisher required to know a single SQL command to accomplish this feat. Amazingly, most of these tools generate pure PHP or PERL code. All that remains is to upload the generated code to the host database and the project is complete. The website now houses a "living, breathing" database, to the extent that the publisher desires to maintain fresh data.
One of the more common, and simple applications of database-driven web pages is to build versatile Frequently Asked Questions (FAQ) pages. Questions and answers can be queried by category (e.g. pricing, product) or keyword (e.g. sporting goods), while enriching the users support experience.
How can such newfound capabilities be monetized? The possibilities are plenty. Limited datasets can be made freely searchable and viewable for casual visitors, though it's usually wise to request that the user register even if membership is free. The idea is to prime the pump, getting casual users to thirst for more comprehensive database access. Extended and full database access can be reserved only for paid members.
Never has a publisher had such power to build data-rich content that can serve to immediately strengthen his unique selling sales proposition. In the old paradigm, he who owned the data held all the power. Today, data is everywhere for the internet entrepreneur. By applying the latest database tools, any website publisher can now cement the most loyal of customer relationships by ensuring that his customer has a reason to keep coming back.
Web visitors have a difficult enough time sorting out the perceived sameness of online offerings. For the content builder, there are few better methods to establish and lock in immediate credibility with customers than to implement an easily accessible database that underscores the site's overall content theme.
About The Author
David Riewe - Internet Marketer and Publisher - Try his FREE Ezine "The Ultimate Marketing Tips" that that will Make Your Business An Outstanding Success! http://www.riewe.com.
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Spyware The Enemy To You And Your Computer
Spyware The Enemy To You And Your Computer
by: John Maier
There is a good chance that if you are actively online with your computer system that in some way spyware will get installed. All it takes is just clicking on the wrong site or by signing up for some web programs. Pretty much everyday there is a new form of spyware that has been created by someone or some company that is seeking information. Also with the easy availability of high speed internet services it has made the spread of spyware even faster and easier.
Spyware was originally designed to monitor and transmit back information to its ?home? or creator without the user?s knowledge sometimes. This data would used to send back advertising ads usually popup to your computer. Over time spyware has changed and grown and now it has four biggest types of ?malicious software? and threat to computers worldwide along with viruses, Trojans and worms.
So what are the major dangers with...
Spyware The Enemy To You And Your Computer
Generators > Spyware The Enemy To You And Your Computer
Fast Money Making
Fast Money Making
by: Jack Sinclair
Fast money making sounds like the world of con artists.
But what if it wasn't? I find that fast money making is really a mental state of mind more than anything.
For instance, there's a Clickbank book called "Emergency Cash Generators", and I bought it.
I read it.
And wow - it works!
Over 100 fast money making systems - all legitimate and kosher.
Like the peephole idea. Go to a new suburb and install a new peephole on the front doors of those shiny new homes.
That's right - fast money making doesn't need to be underworld.
Anyone can do it, you just need to believe it can be done.
Of course, on the web, fast money making is the basis of all the matrix programs, those money programs that don't really have a product, but you can make money if you get in at the top. In matrix programs, people that don't join in the first 2 days usually never...
Fast Money Making
Generators > Fast Money Making
Test Your Headlines for Maximum Profits
Test Your Headlines for Maximum Profits
by: George Dodge
Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best.
But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in the market place.
Believe it or not, even professional copywriters find that half or more of their ads, sales letters, or campaigns fail to become winners. But, by testing, they are able to cut their losses early and maximize their successes.
The method of testing most commonly used is known as split testing. With headlines, split testing involves the exposing of two different alternating headlines to prospects. This can be done both online and offline, but online is much easier and...
Test Your Headlines for Maximum Profits
Generators > Test Your Headlines for Maximum Profits
New Invention Ideas
New Invention Ideas
by: Steve Gillman
A few more new invention ideas. Read about them, laugh at them if you must, modify them, use them and call them your own if you want.
Air conditioning shirt. Backpacking in hot weather, I often stop to wet my shirt in a stream. The evaporative cooling as it dries is wonderful. Now if a shirt had little water "tanks" on the shoulders, a shirt could be kept wet and keep cooling for hours, perhaps. They would have to be lightweight, and they would have to release the water slowly. Even better would be tanks with an adjustable rate of flow, so you could have the shirt wetted at the same rate is was drying.
Motorskimobile. This is a motorcycle for snow. It would run on a track like a snowmobile, but it would be a different kind of ride. The user would be sitting higher, just like on a motorcycle, and would be able to maneuver tighter turns. It could also go down narrow trails more easily.
Wave power...
New Invention Ideas
Generators > New Invention Ideas
New Invention Ideas
New Invention Ideas
by: Steve Gillman
A few more new invention ideas. Read about them, laugh at them if you must, modify them, use them and call them your own if you want.
Air conditioning shirt. Backpacking in hot weather, I often stop to wet my shirt in a stream. The evaporative cooling as it dries is wonderful. Now if a shirt had little water "tanks" on the shoulders, a shirt could be kept wet and keep cooling for hours, perhaps. They would have to be lightweight, and they would have to release the water slowly. Even better would be tanks with an adjustable rate of flow, so you could have the shirt wetted at the same rate is was drying.
Motorskimobile. This is a motorcycle for snow. It would run on a track like a snowmobile, but it would be a different kind of ride. The user would be sitting higher, just like on a motorcycle, and would be able to maneuver tighter turns. It could also go down narrow trails more easily.
Wave power...
New Invention Ideas
Generators > New Invention Ideas
The Lowdown on VoIP
The Lowdown on VoIP
by: Mike Schuda
It seems like technology is headed for a massive telephone change over. The traditional Public Switched Telephone Network (PSTN) is looking to be replaced by VoIP. VoIP is short for Voice over IP. VoIP is the routing of conversations over an IP network or the Internet. VoIP uses a packet-switched network instead of the circuit-switched voice transmission lines used by traditional telephone networks. VoIP does not need an Internet connection to work. A company that has a LAN connection with all of its computers can utilize VoIP technology.
VoIP is a great technology, but has a variety of issues with implementation. VoIP may face problems with latency because IPs do not provide Quality of Service guarantees, nor do they provide their packets of information in sequential order. High-speed Internet connections are required for VoIP and firewalls often prove tricky for VoIP technology. To combat this, many people...
The Lowdown on VoIP
Generators > The Lowdown on VoIP
Test Your Headlines for Maximum Profits
Test Your Headlines for Maximum Profits
by: George Dodge
Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best.
But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in the market place.
Believe it or not, even professional copywriters find that half or more of their ads, sales letters, or campaigns fail to become winners. But, by testing, they are able to cut their losses early and maximize their successes.
The method of testing most commonly used is known as split testing. With headlines, split testing involves the exposing of two different alternating headlines to prospects. This can be done both online and offline, but online is much easier and...
Test Your Headlines for Maximum Profits
Generators > Test Your Headlines for Maximum Profits